Innovation is a hallmark of Western Window Systems. So it makes sense that the company collaborates so well with Dwell. The magazine for modern architecture and design enthusiasts has reinvented its online presence with a new website that breaks away from the conventional webzine format.
Part of the magazine’s “new community inspiring, discussing, and helping each other to make great design a part of our lives,” Western Window Systems’ profile page on Dwell.com features content users can accumulate to fit their interests.
The company’s entire product line — from its sliding and folding glass doors to its modern hinged window line — can be viewed in real-life settings. Collections such as “Out of Bounds” focus on Western Window Systems’ massive moving glass walls as a solution to blurring the line between the indoors and the outside. And stories written by Dwell writers, in conjunction with Western Window Systems, highlight exceptional indoor-outdoor living projects, such as an architect’s home with oceanfront views in the beachside community of La Jolla, and a modern steel and glass structure that “absorbs the Arizona landscape.”
As with nearly all forms of social media, Dwell.com users can “like,” comment on, and add Western Window Systems stories and photos to their own profile pages.
“If you feel part of a brand’s community, and you consider it part of what helps you navigate the things you love,” says Dwell president and CEO Michela O’Connor Abrams, “you want to be able to interact with it.”
Visit Western Window Systems on Dwell.com at www.dwell.com/@westernwindowsystems